Imagine your potential customers entering a shopping centre. They glance at the shopfronts, hear the pleasant murmur of people, and suddenly, a screen captures their attention. But this screen isn’t just any display; it’s a digital MUPI (Mobilier Urbain pour l’Information) capable of adapting its message based on the time of day, weather conditions, or even the profile of the passer-by. It doesn’t merely display a message or advertisement; it’s designed to communicate at that precise moment.
MUPIs seamlessly integrate into their surroundings, serving to sell, inform, guide, and entertain without causing disruption. This is why they have become strategic tools for marketing departments and commercial space managers, they can adjust messages in real time and accurately measure their impact, much like a digital campaign.
At BERRADE, we understand the evolution of these mediums and offer advanced indoor digital totem solutions with double-sided displays that naturally blend into high-traffic areas. Our MUPIs combine technology, design, and ease of management to ensure that indoor advertising has a tangible impact.
The purpose of this article is to help you understand the advantages and applications of MUPIs in shopping centres. If you’re interested in learning more about what digital MUPIs are, the technologies they employ, or how they differ from traditional ones, please refer to this other article.
Advantages of installing Digital MUPIs in shopping centres
Digital MUPIs have evolved from simple advertising displays to intelligent communication tools that enhance customer experience. Still wondering what a digital MUPI can bring to a shopping centre? Here are the reasons that convince marketing teams and commercial space managers:
- Monetisation of space. Operators can sell digital advertising space to third parties with greater profitability.
- Dynamic and segmented advertising. They allow real-time content adaptation based on time, audience profile, or specific events.
- Enhanced visitor experience. They offer useful information such as interactive maps, opening hours, or current promotions.
- Superior visual impact. Digital content captures up to 400% more attention than static signage, according to various international studies.
- Centralised Management. All devices can be updated from a single control point, optimising costs and time.
Real-world uses for Digital Totems in shoping centres
A digital totem goes far beyond static advertising to offer a world of strategic applications. Beyond their promotional value, these digital displays installed in shopping centres enable a wide range of uses, such as:
- Interactive guides. Help visitors navigate large shopping centres by searching for stores by category or location.
- Geolocated promotions. Display exclusive offers based on location or time of day.
- Queue-free self-service. Ideal for bookings, product collection or instant customer service.
- Real-time surveys and feedback. Collect valuable insights about the user experience.
- Event and campaign promotion. Flexibly adapt content to support the centre’s marketing strategy.
- Dynamic updates. Display real-time weather, events, or centre news.
- Analytics integration. Track interactions, usage times and behaviours to support data-driven decisions.
- Live social media feeds. Showcase user-generated content through campaign hashtags.
Berrade’s advanced indoor digital advertising solutions
At BERRADE, we have years of experience combining industrial design, technology, and on-site expertise to deliver robust, tailored digital MUPI and totem solutions. Our systems are built to withstand intensive use and adapt to the specific environment in which they are installed. While this article focuses on indoor applications, our extensive background in outdoor projects gives us a comprehensive understanding of the digital signage landscape and the real needs of effective, modern advertising.
That’s why our solutions go far beyond just the screen:
- The dual-sided design ensures visibility from both directions.
- With bespoke design, each totem reflects the identity of your business or venue. This article includes real-case photos.
- Premium indoor LED panels deliver outstanding brightness and contrast.
- Content is managed via the cloud using 4G, 5G, Wi-Fi or Ethernet. Full connectivity and compatibility.
- Vandal-resistant steel structures and silent ventilation systems ensure durability under heavy use.
And we also provide:
- Ongoing support with peace of mind. Drom installation to training, and full maintenance of your digital totem network.
Real example at Alegra Shopping Centre (San Sebastián de los Reyes, Madrid)
At Alegra Shopping Centre, we deployed the double-sided MUPIs featured in this article at high-traffic locations. The outcome was positive for both nearby stores and visitors: shops have noticed an increase in footfall since their installation, and users enjoy an enhanced visit experience thanks to the interactive guide.
Our featured model iWall. Smart design that stands out
The image shows our iWall model, one of our most popular indoor solutions. This double-sided digital totem features a curved, metal structure with a clean, minimal finish. Its aesthetic evokes an oversized tablet: edge-to-edge screens, sleek contours, and a streamlined look designed to catch the eye without overwhelming the space.
Inspired by the visual language of personal devices, iWall blends seamlessly into contemporary interiors while offering full commercial durability. It’s the perfect fit for corridors, waiting areas, or strategic information points.
This MUPI can display discounts from nearby stores, the exact location of the shop, and, if it detects a high presence of families, promote children’s activities or related services.
Are you looking for a partner to help you create impactful campaigns with a digital MUPI in a shopping centre? Get in touch with BERRADE.
